Betaout was a marketing personalization and engagement platform for e-commerce businesses offering real-time behavioral analytics, user segmentation, and multi-channel engagement tools. It was incubated by T9L in 2014 and was the second Indian startup selected by the US accelerator Techstars (2015) after MartMobi. Betaout raised seed and pre-Series A funding, including a $500K seed round in 2015 and $2M from investors such as East Ventures and angels like Kunal Bahl, Rohit Bansal, Girish Mathrubootham, Phanindra Sama and others. Its clients included Paytm, GOQii, Viacom and Ixigo. In 2018 it was acquired by US-based Bluecore.