A.S.A.R
Asar is a cost-effective business hotel chain located in prime locations across India, offering standardized operations across cities with a focus on cost efficiency and high-quality guest experiences. T9L’s Standardization and Cost Optimization Playbooks helped Asar overcome inconsistent quality and high costs in a fragmented hospitality industry, enabling it to scale efficiently, achieve $5 million in annual revenue, and make each property profitable within three months. Asar is currently raising capital to expand from 18+ to 70+ properties, building the backbone of scalable hospitality and delivering consistency, profitability, and guest trust across every market.
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“Partnering with T9L has been transformative for Asar. From rebranding and refining our properties to building a solid financial model and team structure, their guidance has sharpened our vision and execution. Their deep understanding of hospitality and customer experience has helped us position ASAR as a truly differentiated brand in the market.”
Sikender Yadav
Founder & CEO, ASAR
About Founders
Meet the visionary leaders who are driving innovation and growth.
Sikender Yadav
CEO & Founder
With experience in the hospitality and travel sectors, Sikender has worked at Expedia and was previously a Business Analyst at American Express Global Business Travel. He is now rapidly scaling ASAR and transforming the budget hospitality space in India.