All Good
All Good is India’s favourite plant-based milk brand with a 45% retention rate and strong brand recall in the alternative dairy segment. According to market research, the plant-based milk category in India will be valued at around $1 billion by 2030 and is growing at a CAGR of 20% year-on-year.
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“Working with T9L has been a game-changer for All Good. They didn’t just help us sharpen our brand story and outreach; they became true partners in shaping our go-to-market strategy, connected us with the right networks, and helped plan our future product line. Their support has accelerated our journey from a bold idea to a brand ready for scale.”
Aman Khandelwal
CEO & Co-Founder
About Founders
Meet the visionary leaders who are driving innovation and growth.
Aman Khandelwal
CEO & Co-Founder
Aman, a passionate vegan, leads strategy, growth and management at All Good. He is an alumnus of IILM.
Pavitra Khandelvwal
CFO & Co-Founder
Pavitra holds a BSc in Management with Finance from Warwick Business School. His professional journey includes a 3-year tenure at KPMG UK, where he qualified as a Chartered Accountant. He leads operations and finance at All Good and has been a passionate vegan for years.
Sweta Khandelwal
CMO & Co-Founder
Sweta earned her BBA from the Hong Kong University of Science and Technology. She leads branding and communication at All Good.