Founded in 2018, PumPumPum was built to fill a clear gap in India's mobility market. The company is India's first monthly car subscription service specialising in certified pre-owned vehicles for personal and business use, offering services including maintenance, roadside assistance, and flexible subscription terms. On the corporate side, Pumpumpum enables companies to build customised car leasing policies for their employees - defining eligibility, budgets, and tax structure - positioning pre-owned car leasing as a modern employee benefit.

It has raised over $6.97M to date from investors including Inflection Point Ventures, LetsVenture, and LC Nueva.